No two colors represent our campus better than our alma mater blue and gold. Is it just me, or do the "official colors" look a little too gray and dark?Purplebackpack89 02:47, 4 April 2009 (UTC) I used the "identity colors" recommended on page 24 of UCLA's Graphic Standards Manual: #536895 for the blue and #FFB300 for the gold. The primary color palette is intended for printed materials. Formal templates serve for occasions when a dean or other VIP is involved. Use more than 3 or 4 colors total. Neither the height nor the width of the graphic may exceed the dimensions of the boxed UCLA logo; give the audience the visual reminder that your unit lives within a larger department and UCLA. Campus units — including but not limited to centers, institutes and ORUs — who have previously used other unique logos as part of their visual identities can maintain the use of those existing graphics for a limited time while transitioning to the department logo system. The secondary color palette is provided to aid the design of communications that reflect the University of Notre Dame’s brand in tone and style through consistent use of color. LETTERHEAD TEMPLATE The UCLA Bruins logo colors are blue and gold. Never use department logos below the minimum size, measured vertically. The UCLA Health logo may only appear in two color options: White letters reversed out of UCLA Blue box; Health in black The color codes: RGB, CYMK for print, Hex for web and the Pantone colors can be seen below. Share this. UCLA has an official color, but there lacks the coordination necessary for this color to become the defining feature of the UCLA brand. Learn how to request one for your department below. Color is a critical institutional identifier. The inspiration for the lettering is the Bauhaus design movement — like UCLA, launched in 1919. The blue color code for the UCLA Bruins logo is PANTONE: 2386 C, HEX: #2D68C4, RGB: (45,104,96), and CMYK: (83,54,0,0). The two-color option includes ‘UCONN’ in navy blue and ‘University of Connecticut’ in grey. A wide range of print templates and email templates — stationery, event invites, newsletters and more — have been provided to guide your usage of the campus and department logos during this transition. UCLA Blue is the dark azure color used in association with the University of California, Los Angeles (UCLA). Departments have logos with two versions of their names. For the sake of accessibility, restrict use of tertiary colors to graphics rather than text. When it comes to merchandise, textile and vinyl colors present special challenges. 10889 Wilshire Blvd. Large text is defined as 14 point (typically 18.66px) and bold or larger, or 18 point (typically 24px) or larger. For that reason, this site does not show the specifications for department logos. Please note that UCLA Health has additional graphic hierarchies on the clinical side to convey structure accurately. Both are colloquially referred to as 'blue and gold'. View Media Gallery. Select the desired entity name by clicking on the menu below. The UCLA brand, core mission, key message, brand pillars and personality, Policies, permissions and approvals to use UCLA logos and marks, Creating an inclusive experience for everyone. The empty space in the margin will function as the necessary clear space. Learn more about campus trademark policy and how to order imprinted products. UCLA Trademarks and Licensing establish standards in this area. Facebook. Please use the PMS value when printing with Pantone inks and the CMYK values for 4-color printing. Employ your existing graphic in the ample white space opposite the department logo available on any given template. For campus programs, initiatives and partnerships (when two or more campus units — schools, departments, etc., are coordinating an event, program, etc. Trademarks and Licensing. Do not use other versions of blue and gold in publications or online. Follow the specifications in this section. UCLA Athletics uses the script logo. For printed materials, the standards are not as easy to measure. The primary UCLA Blue and Gold are supplemented by secondary blues and golds and vibrant tertiary colors. The official colors of the UCLA Bruins team are Blue and Gold. The Samueli School of Engineering adopted the department logo system in spring 2018. Helvetica, known for readability, is now the core font for online use. The UCLA palette is bright. UCLA Health's colors evoke the blue of sea and sky and the gold of the sun and wildflowers, especially the California poppy. Color is more than an aesthetic choice. Hopeful Blue PANTONE 7702C CMYK 61 13 0 23 RGB 76 171 196 HEX #4CABC4. ), please submit a request at marks.ucla.edu. Like the campus logo, they need clear space, “buffer” space, to achieve visual impact. See Downloads on the UCLA Campus brand guidelines website for reference PDFs. Do not use gold type on the darkest blue. The other version reverses that relationship, putting the school name in small type and maximizing the department’s name. The UCLA Health brand, core mission, key message, brand pillars and personality. To honor our dynamism, dimensionality and diversity, we are broadening our digital color palette to include blue and yellow hues ever-so-slightly beyond our existing palette. The preferred version of the school logo uses the boxed UCLA logo with the name “Samueli School of Engineering.” There’s an alternate version using the unboxed UCLA logo. Do not alter the campus logo or rotate the department logo off the baseline. Appropriate uses of red are limited to error messages and emergency alerts. The UCLA Samueli School of Engineering style guide offers quick access to our brand’s identity, logos, typography, colors, photography and graphics templates (PowerPoint presentation, Photoshop files, brochures, email marketing images, and email signatures). Download a list of Marketing & Communications Directors from schools and departments across campus here. Instead, UCLA Marketing will create the digital masters for academic and administrative units. | Ste 1400 To achieve Level AAA compliance requires a contrast ratio of at least 7:1 for normal text and 4.5:1 for large text. Do not alter the color or weight of department logo elements. Print templates are designed to help you use UCLA’s brand elements such as the logo, color palette and special fonts for the greatest effect. Share This. Web Content Accessibility Guidelines (WCAG) require a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text to achieve Level AA compliance. Modifications are not permitted, but the logo system has a great deal of flexibility built in. Over the years the blue color has always been more important than the gold. A blue gradient can be used to enliven fields of color. The most common ucla colors material is cotton. UCLA Bruins Logo. Do not mimic the department logo style for other purposes such as organization or lab names. UCLA authorized colors (when applicable) UCLA graphical elements (when applicable) Arial or Helvetic font for digital content; Karbon font for printed content and text on images; Check color accessibility with recommended color analyzers; Email oitcomms@oit.ucla.edu for review and/or questions Branding Resources and Information. Brand Colors. That way either the school or the department can be highlighted as needed. They can be altered somewhat to accommodate your specific needs. The Colors are a REQUIRED brand element. The Bruins have enjoyed several periods of success in their history, having been ranked in the top ten of the AP Poll at least once in every decade since the poll began in the 1930s. Blue and gold, used by all 10 campuses, comprise the unifying brand element across the system. USC’s official colors are Pantone 201C and Pantone 123C. Share this. UCLA's official colors. The boxed version of the department logo can be: UCLA Blue and black on white background (preferred) UCLA Blue and white on black or dark background All black on … The template will automatically download … Use images or patterns as backgrounds. Note that the product color (the "blank") cannot stand-in for the color of the UCLA lettering unless the blank is one of the three approved colors. Do not attempt to create your own department logos or variations of department logos. Includes logos, presentation templates for PowerPoint and Keynote and color palettes for Adobe CC and Sass Los Angeles, 2016-2020 Logos, UCLA Institute of the Environment and Sustainability github project page www.ioes.ucla.edu Be sure to take special care with reverse type and type overlays, especially if your audience tends to be middle-aged or older. For partnerships with third parties (any off-campus organization, company, etc. It is described as a deep sky blue and is accompanied by a sun gold, UCLA Gold. By using a licensed UCLA vendor, you are assured of following these standards. There’s a brightness to the colors that are appropriate to the sunniness of California. In each colored box you will find the hex color code, which is made up of the 6 letters/numbers beside the pound sign. Primary colors. Color contrast is very important to legibility. How to apply brand guidelines across channels, communications or marketing point of contact, UCLA Blue and black on white background (preferred), UCLA Blue and white on black or dark background, EPS for print (InDesign), engraving, banners. To meet current accessibility standards, use only approved color combinations. Select the desired entity name by clicking on the menu below. ... SportsFanCovers.com does not own any of the team logos, league logos, brand logos depicted within this site. The UCLA colors are Blue and Gold. Never use the department logo in gray or grayscale. ), please contact your unit’s Marketing & Communications Director for assistance. If you are over printing the gradient with type, you need to make sure the resulting contrast ratio meets accessibility standards. The UCLA Health brand, core mission, key message, brand pillars and personality. Do not change the spacing between the campus logo and the name. The standardized UCLA color palette provides for good contrast in the interest of legibility. The colors for the identity utilize the core UCLA brand colors and adds a vibrant teal to further the concepts of the Cultural North Star. It was designed by Keith Bright, a UCLA alumnus and prominent graphic designer. evoke the blue of sea and sky and the gold of the sun and wildflowers, especially the UCLA is … The one-color option for UConn Health utilizes navy blue, black, or white when used on a dark background. A field of gold with a blue accent does not. The default “GRFK” on these templates denotes the area where your graphic should be placed to ensure it stands out, without detracting from the department logo. UCLA color specifications were modified to improve color contrast, especially for headlines and text. Do not change the size of any element of the department logo. We recommend using the UCLA Bruins colors for personal projects and in the case of commercial use to … UCLA’s colors evoke its location. We have also listed the rbg code, which is the amount of red, green, and blue that is combined in various proportions to obtain that particular color. The one-color option for UConn utilizes navy blue, black, or white when used on navy blue or black. There are 297 ucla colors for sale on Etsy, and they cost $18.73 on average. For systemwide communications, the University of California’s primary colors are Pantone 299 (blue) and Pantone 116 (gold). The secondary color palette should be used sparingly as accent colors for graphic elements, or used to bring a pop of color to brand communications.
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