Brought on to help with the rebranding of the Universities athletic department, my role began with the exploration of numerous concepts and approaches for design of the new King Husky logo. Visit the official Online Store for Northeastern Athletics Gear for men's, women's and children's apparel, gifts, tailgate accessories, and more for the alumni and the fan. BRAND ELEMENTS 07 '47 is a sport lifestyle brand based out of Boston. ©   2021 Jeremy Nelson Design. Our primary brand colors are black, white, and red. The new brand was created for Northeastern Athletics … Use Northeastern colors in a judicious manner to align your website with the Northeastern brand. The code for Northeastern Red is rgb (204,0,0). Athletic Dep Rebrand Northeastern Huskies "Jeremy was efficient and timely in first creating the color scheme and style of the MIBR brand, then running us through multiple different design options and eventually finalizing both a logo and various differing jerseys that helped us communicate our vision of the brand externally. Welcome to Northeastern University’s official Facebook page! And Northeastern Athletics has been as relentless in its pursuit of excellence as the university itself. Northeastern's athletics wordmark is simple and utilitarian, evoking its history as a felt letter set on early jerseys and banners. Northeastern University Huskies | Athletic Department RebrandWorking with Upstatement, a Boston based creative agency, I was brought on board to help with initial concept exploration and to design the new King Husky logo set, the universities mascot and… Leave your info below and I'll notify you new releases and exclusive offers. Rolling out now across arenas, jerseys, TV, and social, it re-contextualizes familiar elements and introduces new components that represent Northeastern’s athletes, fans, and teams. Please use black and white as the canvas for your marketing communications and materials. The “Huskies” nickname, adopted in 1927 with the Husky as its mascot, captures that shared character—strong, able, energetic, proud. (And I hate spam just as much as everyone, you'll only hear from me occasionally when there's something really worth sharing!). The university’s colors are Northeastern Red (a custom shade), Warm Gray, and Black. Posted on 4/16/20 by Mike Skovan on behalf of Northeastern Athletics.. BOSTON – Northeastern University will become the first New England area Division I institution to add Esports as a varsity program.In the first year of competition, the Huskies will add four teams in Overwatch, League of Legends, Rocket League and Hearthstone. Northeastern Red can be visually overpowering under some circumstances, and should be used in a balanced fashion that complements the rest of the site design. Founded in 1898, Northeastern is a global, experiential, research university built on a tradition of engagement with the world, creating a distinctive approach to education and research. Sufficient text-to-background contrast should be used for maximum legibility. The university’s colors are Northeastern Red (a custom shade), Warm Gray, and Black. Websites use the rgb color system. After establishing the foundational master brand, we extended it into a system for Northeastern athletics. “King Husky is regal. PNG files are recommended for logos and graphic elements, particularly those elements that include hard lines or broad expanses of color. Â. Shout-out and a BIG thanks to Mike and the Upstatement team! For full brand guidelines on these, please contact either the Northeastern Athletics Department or the Northeastern Marketing Department NOTE: The athletic and institutional logos may not be mixed or used interchangeably. Brewster worked with Brown at North Carolina Mike provided clear direction and insightful guidance. After aligning on a direction with the creative team and the university, we transition into the refinement of the selected directions and wrapped with the final design and build of the logo-set. Athletics Director Jeff Konya unveiled the new logos and typography on Tuesday night in East Village. It’s going to be fun to bring the Huntington Hounds to Lucerne, Switzerland, and create our own little Northeastern compound.” The invitations … Northeastern University Student Activities Business Office Northeastern University Center for Student Texas A&M tight ends coach Tim Brewster is leaving for the University of North Carolina to be rejoined with newly hired Mack Brown. Northeastern Athletic Director Jeff Konya has an ambitious vision for his department and how it engages with students and Husky fans. From Start to finish. It should not detract from the pageʼs design. The official athletics website for the Northwestern University Wildcats Northeastern has always had a bold vision for excellence—driven by experience, discipline, and impact. Page content (including text, imagery, and interactive components) should be contained within the main content area, also known as the “live” area, between the header (including navigation) and footer. His eyes are away and upward and really trained on the future ahead.” by Greg St. Martin August 15, 2018 You may reduce the opacity of the black up to about 80 percent where a softer black is preferable. The code for Northeastern Red is rgb (204,0,0). Main Navigation Menu. The 2019-2020 Northeastern Athletics season was yet another amazing year filled with record-breaking performances and historical events. We’re developing a brand system that reinforces our core values, strengthens our community, and builds a cohesive Northeastern experience across our enterprise. Northeastern full-time Faculty, Staff, and Administrators are not permitted to compete on a club sports team. • Lead graphic designer, creative strategist and brand manager for the Northeastern University Athletics marketing and communications team. It can be used as shorthand for the school, paired with the monogram or “Northeastern” in the athletic typeface. Home - Northeastern University Branding We are Northeastern University, and this is our brand. Our brand is our attitude, our voice, and the mark we make on the world. In 2018, I was approached by Upstatement, a digital design agency based in Boston, with the opportunity to design a new mark for the Northeastern University school mascot, “King Husky.” Brought on to help with the rebranding of the Universities athletic department, my role began with the exploration of numerous concepts and approaches for design of the new King Husky logo. The new Northeastern primary typography was designed to have a modern look and feel that is easily associated with Northeastern Athletics. Page content (including text, imagery, and interactive components) should be contained within the main content area, also known as the “live” area, between the header (including navigation) and footer.